The lessons I learned in selling enterprise software within a short time frame. A short time frame for me equals less than 2 weeks, as most of the buying journeys of our customers take at least 3 months. When we did it once, that could have been luck. Last month we did it again!
Given the rate of technological change even the best humans can be defeated. No industry is exempt: all industries can expect a game-changing experience. Things that seemed really far out there just a couple of years or even a month ago, will have a massive impact on how we re-assess every part of our business.
Modern technology is mandatory equipment in the ever-changing digital era. But what are the odds of